NEWSLETTER FOR ADVERTISING ON TIKTOK NO.2

Content:

A) Best Practices and Techniques For TikTok Advertising

B) Weekly Selection of Trendy TikTok Ad Videos

C) Weekly Selection of Hot-selling Items on TikTok China

A) Best Practices and Techniques For TikTok Advertising

How to Estimate Your CPA of TikTok In-Feed Ad?

For most of our clients, the cost of advertising on Tiktok is crucial factor in deciding whether to use this platform. Many have been using Facebook or Instagram has the main advertising channel to reach out to customers and getting leads. No matter how appealing TikTok is to the users, or young generation spends hours a day on the App, it is not commercially viable if the CPA is not ideal.

Most commonly, clients will benchmark TikTok cost per acquisition of lead, against that of Facebook. If a client is getting a lead (e.g. form type of contact) for 2 USD in Facebook, he would wish TikTok is at largest doing the same. Whilst it is fair to say the TikTok uses different ways to appeal to a different set of audience, the general idea is that cost is the primary concern and factor for any business decision related to advertising.

In TikTok, we recommend our clients to set up campaigns using conversion as object. This allows a client to gauge precisely how much is the cost for getting a customer. In addition, advertisements with conversion as objectives allow TikTok engines to understand your customer base well and better optimize for you.

For E-commerce clients, leads for sales are the primary goal. We recommend e-commerce clients to use Conversion as the ad campaign objective. The following steps need to be performed, to use TikTok ads to bring customers to you.

1. Prepare a single product landing page with good promotion, e.g. a steep discount, a limited time sale, a luck draw, a free give-away.

2. Set up the Pixel in the landing page, preview it and test it.

3. Make 5 to 10 videos (they can be similar) and make sure the content of the video is tailor-made to the landing page in step one.

For details, please contact our marketing team for a PPT or a call to understand further the details.

Once you set up the advertisement in TikTok, there is a quick and dirty way to estimate (and optimise) your conversion cost (Cost Per Action, e.g. a form submission).

Formula : CPA = CPM/(CTR x CVR)*1000.

  • CPA: Cost per Action
  • CPM: Cost per Mille Exposure
  • CTR: Click Through Rate
  • CVR: Conversion Rate

For instance, if the average cost for CPM of your industry is 50 cents, and the Click Through Rate of your video is 2%, and the Conversion Rate of your landing page is 2.5%, then your CPA of each conversion is about 1 dollar. You can find the CPM, CTR and CVR in your backend of TikTok advertising interface (after opening an account with us). CTR and CVR can be usually tested with your video; and CPM is most of the time stable for an industry – check with other industry players or with our marketing team.

If the CPA cost is not ideal, you can:

  • Optimizing Video and Landing Page to get more effectiveness in CTR (Click through rate) and CVR (Conversion rate). Make a good video and landing page saves you a lot of $$$!
  • Make more than one video (we recommend 5 to 10 video every week) to let the TikTok machine learning process help you to test, which one is the best performing one, and increase ad budget on this one (increase price of duplicate this ad/ad group).
  • Change your landing page for different promotions to appeal to customers.

Your CPA will be naturally improved if the TikTok AI learns about your product. This happens after 3 days of putting up your first advertisement video and have sufficient budget to run it. Continuous improvements will yield amazing results for your advertisements and so do start early.

In our future articles, we will address other issues you might be concerned of: 1) what are the common mistakes for having my advertisement disapproved; 2) Why my TikTok videos have no traffic after the first day? Follow our newsletters to learn more about TikTok advertising.

B) Weekly Selection of Trendy TikTok Ad Videos

1. Oolong Tea Bags

Length 59s
Like 680k
Comment 2k
Share 1k
Video Link https://www.douyin.com/share/video/6788839287694626048/?mid=6788832495659666179
Product https://detail.tmall.com/item.htm?id=599668756417
Analysis A story type video, promoting Oolong tea bags. Tea bags are common products that are hard to market unless you have a brand. So this video made a funny story to attract attention of the audience. A rich granny is worried about her granddaughter not getting married. In a fancy portrait of her extravaganza lifestyle, the granny mentioned a special Oolong tea bag which is her daily essential. As the tea bags ran out, she orders a handsome guy to deliver and her granddaughter fell in love with the delivery guy. Whilst the whole story was fast-paced, it slowed down when it came to the features of the advertised Oolong tea bags, and the audience’ attention were well caught.

2. 3D Effect Lights

Length 26s
Like 190k
Comment 5k
Share 2k
Video Link https://www.douyin.com/share/video/6793259399893896448/?mid=6793253320170818318
Product https://item.jd.com/11618327333.html?
Analysis Yes just normal crayons for kids to doodle and how can you illustrate it with video? This video sets up a game played by grandma and kid. One doodles, the other person changes. The drawing in the video is of course, professional, to make the video appealing, so as to make the video go viral with comments and shares

3. Apparels

Length 12s
Like 168k
Comment 35k
Share 6k
Video Link https://www.douyin.com/share/video/6787562484103384328/?mid=6787555694276938508
Product https://item.taobao.com/item.htm?id=611289335797
Analysis The video started with a coverage page question: “which set of clothes do you think you will ask your boyfriend to buy for you?” And then it displays 4 sets of choices. Since Tiktok is mainly of young people, putting a real question relevant to them might be a good way to do marketing and get viral as well.

4. Eye Cream

Length 11s
Like 75k
Comment 1k
Share 2k
Video Link https://www.douyin.com/share/video/6788413443151039748/?mid=6788402521167301387
Product https://item.taobao.com/item.htm?id=611362796529
Analysis The easiest and most common way to make a video about a product that has luxury feel – just put it in an environment of other luxury goods, like this video. No explanation at all of what it is, except for the character Eye-Cream and its brand, and it delivers a sale over 20k orders – of course, with a comprehensive and persuading landing page. 

5. Facial Cream

Length 72s
Like 309k
Comment 10k
Share 3k
Video Link https://www.douyin.com/share/video/6787329760461688077/?mid=6787325717387709192
Product https://detail.tmall.com/item.htm?id=610764039630
Analysis The long video is a mini story. The plot is about a young couple quarrelling, the guy complaining his girlfriend taking too long to dress up. And then they decided to switch character for a week. The ending is that the guy understood it is important for girls to take well care of themselves – and discovered a lot of amazing skincare products like the feature facial cream. Product highlights like smooth, non-alcoholic, not-expensive, are all contained in the dialogues of the mini-story. This story ad drove sales to over 17000 orders in a week.   

C) Weekly Selection of Hot-selling Items on TikTok China

Please contact our marketing team if you are interested in making bulk purchase of any of the below items. We can also make customized research for your product category.

1. Removable Finger Nail Paint/Sticker

Retail Price 165k VND
Description Finger nail stickers set, removable and replacable, easy to clean
Sales Channel Tiktok
Weekly Views 742k views
Weekly Sales 2837 orders
Weekly Revenue 467m VND
Video Link https://www.douyin.com/share/video/6790935070615112967/?mid=6790922969117313805

2. Automatic Noodle Maker

Retail Price 1,300k VND
Description Automatically make noodles at home. A variety of design and tastes!
Sales Channel Tiktok
Weekly Views 478k views
Weekly Sales 1519 orders
Weekly Revenue 1,995m VND
Video Link https://www.douyin.com/share/video/6790263577891687694/?mid=6626698289628580611

3. Eyelash Tool Set

Retail Price 521k VND
Description A comprehensive tool set for making eyelashes beautiful.
Sales Channel Tiktok
Weekly Views 209k views
Weekly Sales 8581 orders
Weekly Revenue 4,474m VND
Video Link https://www.douyin.com/share/video/6789579582338108687/?mid=6789574626470005507

4. Garlic Cutter

Retail Price 99k VND
Description A bottle-shaped device that helps you to cut garlic or chilli easily
Sales Channel Tiktok
Weekly Views 190k views
Weekly Sales 6589 orders
Weekly Revenue 650m VND
Video Link https://www.douyin.com/share/video/6783946109267102984/?mid=6783921702020860683

5. Automatic Stirring Magnetic Cup

Retail Price 128k VND
Description Automatically stirs your coffee and magnetify the drink.
Sales Channel Tiktok
Weekly Views 242k views
Weekly Sales 5922 orders
Weekly Revenue 762m VND
Video Link https://www.douyin.com/share/video/6790183718330846467/?mid=6717630299775322892

6. Retro-Style Lipstick

Retail Price 131k VND
Description A lipstick that can be applied by an old-fashioned way.
Sales Channel Tiktok
Weekly Views 353k views
Weekly Sales 2880 orders
Weekly Revenue 379m VND
Video Link https://www.douyin.com/share/video/6791269364617334029/?mid=6791245210606144267

7. 8-Shape Exercise Pull Rope

Retail Price 62k VND
Description Elastic pulling rope for multi-purpose exercise at home or gym.
Sales Channel Taobao
Weekly Views 229k views
Weekly Sales 17000 orders
Weekly Revenue 1,066m VND
Video Link https://www.douyin.com/share/video/6790275196445117696/?mid=6790266633035516685

8. Lip Gloss

Retail Price 198k VND
Description Lip gloss for students or office ladies.
Sales Channel Taobao
Weekly Views 319k views
Weekly Sales 20000 orders
Weekly Revenue 3,960m VND
Video Link https://www.douyin.com/share/video/6784721234530798863/?mid=6775807852276747012

9. Multi-purpose Facial Massager

Retail Price 917k VND
Description Facial massager that can be used with facial masks or just for massage or cleaning.
Sales Channel Taobao
Weekly Views 247k views
Weekly Sales 11000 orders
Weekly Revenue 10,091m VND
Video Link https://www.douyin.com/share/video/6788667152997125388/?mid=6788657735636126472

10. Washable Kitchen Paper

Retail Price 22k VND
Description High quality kitchen paper that can be washed like cloth and reused.
Sales Channel Taobao
Weekly Views 542k views
Weekly Sales 11000 orders
Weekly Revenue 235m VND
Video Link https://www.douyin.com/share/video/6787541386968272142/?mid=6787533603548039939

11. Solid Perfume for Men

Retail Price 297k VND
Description Portable solid perfume for men in the size of a lighter.
Sales Channel Taobao
Weekly Views 177k views
Weekly Sales 15000 orders
Weekly Revenue 4,455m VND
Video Link https://www.douyin.com/share/video/6782817587634933005/?mid=6782780934308662029

12. Electric Lunch Box

Retail Price 459k VND
Description Cute lunch box with eletric plug for heating and light cooking.
Sales Channel Taobao
Weekly Views 111k views
Weekly Sales 4918 orders
Weekly Revenue 2,255m VND
Video Link https://www.douyin.com/share/video/6790528724795182350/?mid=6763818711829728011

Author: My DigiNation Team

1,961 thoughts on “NEWSLETTER FOR ADVERTISING ON TIKTOK NO.2

  1. It also helps you save from troublesome clean ups as spatters and drips are eliminated.
    Wipe down the machine regularly and empty the drip tray if the small float
    around the drip tray says “empty me” and you happen to be done.
    Space-saving coffee machines come in a variety of sizes to the home
    as well as commercial purposes.

  2. I just want to tell you that I am very new to blogging and honestly liked your page. Almost certainly I’m going to bookmark your site . You actually have awesome articles. Thanks a lot for revealing your web-site.

  3. What i don’t realize is actually how you are not really much more well-liked than you may be now. You’re very intelligent. You realize thus considerably relating to this subject, produced me personally consider it from a lot of varied angles. Its like women and men aren’t fascinated unless it’s one thing to do with Lady gaga! Your own stuffs excellent. Always maintain it up!

  4. Today, I went to the beach with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is entirely off topic but I had to tell someone!

  5. I just want to tell you that I am just very new to blogs and absolutely savored your page. Most likely I’m planning to bookmark your site . You absolutely come with impressive stories. With thanks for sharing with us your website.

  6. I’ve recently started a blog, the info you offer on this website has helped me greatly. Thank you for all of your time & work. “So full of artless jealousy is guilt, It spills itself in fearing to be spilt.” by William Shakespeare.

  7. Heya! I’m at work surfing around your blog from my new iphone 3gs! Just wanted to say I love reading your blog and look forward to all your posts! Keep up the great work!

  8. Aw, this was a really nice post. In idea I want to put in writing like this moreover – taking time and precise effort to make a very good article… however what can I say… I procrastinate alot and on no account seem to get one thing done.

  9. I just want to say I am just newbie to blogging and site-building and truly savored this blog. Very likely I’m want to bookmark your site . You absolutely come with incredible writings. Appreciate it for revealing your web page.

  10. Greetings from Florida! I’m bored to tears at work so I decided to check out your site on my iphone during lunch break. I really like the info you provide here and can’t wait to take a look when I get home. I’m amazed at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyways, great blog!