Content:
A) Best Practices and Techniques For TikTok Advertising
B) Weekly Selection of Trendy TikTok Ad Videos
C) Weekly Selection of Hot-selling Items on TikTok China
A) Best Practices and Techniques For TikTok Advertising
How to Estimate Your CPA of TikTok In-Feed Ad?
For most of our clients, the cost of advertising on Tiktok is crucial factor in deciding whether to use this platform. Many have been using Facebook or Instagram has the main advertising channel to reach out to customers and getting leads. No matter how appealing TikTok is to the users, or young generation spends hours a day on the App, it is not commercially viable if the CPA is not ideal.
Most commonly, clients will benchmark TikTok cost per acquisition of lead, against that of Facebook. If a client is getting a lead (e.g. form type of contact) for 2 USD in Facebook, he would wish TikTok is at largest doing the same. Whilst it is fair to say the TikTok uses different ways to appeal to a different set of audience, the general idea is that cost is the primary concern and factor for any business decision related to advertising.
In TikTok, we recommend our clients to set up campaigns using conversion as object. This allows a client to gauge precisely how much is the cost for getting a customer. In addition, advertisements with conversion as objectives allow TikTok engines to understand your customer base well and better optimize for you.
For E-commerce clients, leads for sales are the primary goal. We recommend e-commerce clients to use Conversion as the ad campaign objective. The following steps need to be performed, to use TikTok ads to bring customers to you.
1. Prepare a single product landing page with good promotion, e.g. a steep discount, a limited time sale, a luck draw, a free give-away.
2. Set up the Pixel in the landing page, preview it and test it.
3. Make 5 to 10 videos (they can be similar) and make sure the content of the video is tailor-made to the landing page in step one.
For details, please contact our marketing team for a PPT or a call to understand further the details.
Once you set up the advertisement in TikTok, there is a quick and dirty way to estimate (and optimise) your conversion cost (Cost Per Action, e.g. a form submission).
Formula : CPA = CPM/(CTR x CVR)*1000.
- CPA: Cost per Action
- CPM: Cost per Mille Exposure
- CTR: Click Through Rate
- CVR: Conversion Rate
For instance, if the average cost for CPM of your industry is 50 cents, and the Click Through Rate of your video is 2%, and the Conversion Rate of your landing page is 2.5%, then your CPA of each conversion is about 1 dollar. You can find the CPM, CTR and CVR in your backend of TikTok advertising interface (after opening an account with us). CTR and CVR can be usually tested with your video; and CPM is most of the time stable for an industry – check with other industry players or with our marketing team.
If the CPA cost is not ideal, you can:
- Optimizing Video and Landing Page to get more effectiveness in CTR (Click through rate) and CVR (Conversion rate). Make a good video and landing page saves you a lot of $$$!
- Make more than one video (we recommend 5 to 10 video every week) to let the TikTok machine learning process help you to test, which one is the best performing one, and increase ad budget on this one (increase price of duplicate this ad/ad group).
- Change your landing page for different promotions to appeal to customers.
Your CPA will be naturally improved if the TikTok AI learns about your product. This happens after 3 days of putting up your first advertisement video and have sufficient budget to run it. Continuous improvements will yield amazing results for your advertisements and so do start early.
In our future articles, we will address other issues you might be concerned of: 1) what are the common mistakes for having my advertisement disapproved; 2) Why my TikTok videos have no traffic after the first day? Follow our newsletters to learn more about TikTok advertising.
B) Weekly Selection of Trendy TikTok Ad Videos
1. Oolong Tea Bags
| Length | 59s |
| Like | 680k |
| Comment | 2k |
| Share | 1k |
| Video Link | https://www.douyin.com/share/video/6788839287694626048/?mid=6788832495659666179 |
| Product | https://detail.tmall.com/item.htm?id=599668756417 |
| Analysis | A story type video, promoting Oolong tea bags. Tea bags are common products that are hard to market unless you have a brand. So this video made a funny story to attract attention of the audience. A rich granny is worried about her granddaughter not getting married. In a fancy portrait of her extravaganza lifestyle, the granny mentioned a special Oolong tea bag which is her daily essential. As the tea bags ran out, she orders a handsome guy to deliver and her granddaughter fell in love with the delivery guy. Whilst the whole story was fast-paced, it slowed down when it came to the features of the advertised Oolong tea bags, and the audience’ attention were well caught. |
2. 3D Effect Lights
| Length | 26s |
| Like | 190k |
| Comment | 5k |
| Share | 2k |
| Video Link | https://www.douyin.com/share/video/6793259399893896448/?mid=6793253320170818318 |
| Product | https://item.jd.com/11618327333.html? |
| Analysis | Yes just normal crayons for kids to doodle and how can you illustrate it with video? This video sets up a game played by grandma and kid. One doodles, the other person changes. The drawing in the video is of course, professional, to make the video appealing, so as to make the video go viral with comments and shares |
3. Apparels
| Length | 12s |
| Like | 168k |
| Comment | 35k |
| Share | 6k |
| Video Link | https://www.douyin.com/share/video/6787562484103384328/?mid=6787555694276938508 |
| Product | https://item.taobao.com/item.htm?id=611289335797 |
| Analysis | The video started with a coverage page question: “which set of clothes do you think you will ask your boyfriend to buy for you?” And then it displays 4 sets of choices. Since Tiktok is mainly of young people, putting a real question relevant to them might be a good way to do marketing and get viral as well. |
4. Eye Cream
| Length | 11s |
| Like | 75k |
| Comment | 1k |
| Share | 2k |
| Video Link | https://www.douyin.com/share/video/6788413443151039748/?mid=6788402521167301387 |
| Product | https://item.taobao.com/item.htm?id=611362796529 |
| Analysis | The easiest and most common way to make a video about a product that has luxury feel – just put it in an environment of other luxury goods, like this video. No explanation at all of what it is, except for the character Eye-Cream and its brand, and it delivers a sale over 20k orders – of course, with a comprehensive and persuading landing page. |
5. Facial Cream
| Length | 72s |
| Like | 309k |
| Comment | 10k |
| Share | 3k |
| Video Link | https://www.douyin.com/share/video/6787329760461688077/?mid=6787325717387709192 |
| Product | https://detail.tmall.com/item.htm?id=610764039630 |
| Analysis | The long video is a mini story. The plot is about a young couple quarrelling, the guy complaining his girlfriend taking too long to dress up. And then they decided to switch character for a week. The ending is that the guy understood it is important for girls to take well care of themselves – and discovered a lot of amazing skincare products like the feature facial cream. Product highlights like smooth, non-alcoholic, not-expensive, are all contained in the dialogues of the mini-story. This story ad drove sales to over 17000 orders in a week. |
C) Weekly Selection of Hot-selling Items on TikTok China
Please contact our marketing team if you are interested in making bulk purchase of any of the below items. We can also make customized research for your product category.
1. Removable Finger Nail Paint/Sticker
| Retail Price | 165k VND |
| Description | Finger nail stickers set, removable and replacable, easy to clean |
| Sales Channel | Tiktok |
| Weekly Views | 742k views |
| Weekly Sales | 2837 orders |
| Weekly Revenue | 467m VND |
| Video Link | https://www.douyin.com/share/video/6790935070615112967/?mid=6790922969117313805 |
2. Automatic Noodle Maker
| Retail Price | 1,300k VND |
| Description | Automatically make noodles at home. A variety of design and tastes! |
| Sales Channel | Tiktok |
| Weekly Views | 478k views |
| Weekly Sales | 1519 orders |
| Weekly Revenue | 1,995m VND |
| Video Link | https://www.douyin.com/share/video/6790263577891687694/?mid=6626698289628580611 |
3. Eyelash Tool Set
| Retail Price | 521k VND |
| Description | A comprehensive tool set for making eyelashes beautiful. |
| Sales Channel | Tiktok |
| Weekly Views | 209k views |
| Weekly Sales | 8581 orders |
| Weekly Revenue | 4,474m VND |
| Video Link | https://www.douyin.com/share/video/6789579582338108687/?mid=6789574626470005507 |
4. Garlic Cutter
| Retail Price | 99k VND |
| Description | A bottle-shaped device that helps you to cut garlic or chilli easily |
| Sales Channel | Tiktok |
| Weekly Views | 190k views |
| Weekly Sales | 6589 orders |
| Weekly Revenue | 650m VND |
| Video Link | https://www.douyin.com/share/video/6783946109267102984/?mid=6783921702020860683 |
5. Automatic Stirring Magnetic Cup
| Retail Price | 128k VND |
| Description | Automatically stirs your coffee and magnetify the drink. |
| Sales Channel | Tiktok |
| Weekly Views | 242k views |
| Weekly Sales | 5922 orders |
| Weekly Revenue | 762m VND |
| Video Link | https://www.douyin.com/share/video/6790183718330846467/?mid=6717630299775322892 |
6. Retro-Style Lipstick
| Retail Price | 131k VND |
| Description | A lipstick that can be applied by an old-fashioned way. |
| Sales Channel | Tiktok |
| Weekly Views | 353k views |
| Weekly Sales | 2880 orders |
| Weekly Revenue | 379m VND |
| Video Link | https://www.douyin.com/share/video/6791269364617334029/?mid=6791245210606144267 |
7. 8-Shape Exercise Pull Rope
| Retail Price | 62k VND |
| Description | Elastic pulling rope for multi-purpose exercise at home or gym. |
| Sales Channel | Taobao |
| Weekly Views | 229k views |
| Weekly Sales | 17000 orders |
| Weekly Revenue | 1,066m VND |
| Video Link | https://www.douyin.com/share/video/6790275196445117696/?mid=6790266633035516685 |
8. Lip Gloss
| Retail Price | 198k VND |
| Description | Lip gloss for students or office ladies. |
| Sales Channel | Taobao |
| Weekly Views | 319k views |
| Weekly Sales | 20000 orders |
| Weekly Revenue | 3,960m VND |
| Video Link | https://www.douyin.com/share/video/6784721234530798863/?mid=6775807852276747012 |
9. Multi-purpose Facial Massager
| Retail Price | 917k VND |
| Description | Facial massager that can be used with facial masks or just for massage or cleaning. |
| Sales Channel | Taobao |
| Weekly Views | 247k views |
| Weekly Sales | 11000 orders |
| Weekly Revenue | 10,091m VND |
| Video Link | https://www.douyin.com/share/video/6788667152997125388/?mid=6788657735636126472 |
10. Washable Kitchen Paper
| Retail Price | 22k VND |
| Description | High quality kitchen paper that can be washed like cloth and reused. |
| Sales Channel | Taobao |
| Weekly Views | 542k views |
| Weekly Sales | 11000 orders |
| Weekly Revenue | 235m VND |
| Video Link | https://www.douyin.com/share/video/6787541386968272142/?mid=6787533603548039939 |
11. Solid Perfume for Men
| Retail Price | 297k VND |
| Description | Portable solid perfume for men in the size of a lighter. |
| Sales Channel | Taobao |
| Weekly Views | 177k views |
| Weekly Sales | 15000 orders |
| Weekly Revenue | 4,455m VND |
| Video Link | https://www.douyin.com/share/video/6782817587634933005/?mid=6782780934308662029 |
12. Electric Lunch Box
| Retail Price | 459k VND |
| Description | Cute lunch box with eletric plug for heating and light cooking. |
| Sales Channel | Taobao |
| Weekly Views | 111k views |
| Weekly Sales | 4918 orders |
| Weekly Revenue | 2,255m VND |
| Video Link | https://www.douyin.com/share/video/6790528724795182350/?mid=6763818711829728011 |
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